According to the current legislation all medical products including active pharmaceutical substances, bulk and finished forms of drugs, diagnostics, medical equipment and devices etc. as well as food supplements have to pass the state registration in Ministry of Health and Social Development of the Russian Federation in order to receive authorization to free sale in territory of Russia. In short for the launch of a product the first necessary step is an obtaining of the state Registration Certificate.

Our experience and familiarity with legislation, requirements to the documentation and procedures, personal contacts to officials of various departments of Ministry of Health, adjusted relations with the control authority, accredited analytical and clinical institutions, allow us to carry out registration in optimal terms.

We render a full service on registration: examination, translation and notarization of documents, compilation of a registration dossier and its escort from submission to reception of the registration certificate.

Marketing

We render full marketing support to our clients for successful expansion of their products in the Russian market. Main services of RegArd ltd include:

·      the complex analysis of the market, definition of perspective segments, an estimation of market potential of a product

·      branding

·      development of sales stimulating programs

·      promotion of products through a network of medical representatives - work with opinion leaders, doctors, pharmacists

·      carrying out of exhibitions, symposiums, scientific - practical conferences, trainings

·      work with the end-consumers - promo actions in drugstores, sampling, direct-marketing, merchandising

·      planning and realization of advertising campaigns and PR actions

We develop the individual program for each client taking into consideration his wishes and specificity of a product.

The organization of sales

Acting as a link between our clients and the end-consumers, we use effective methods of the organization of sales for achievement of intended aims. The staff of regional representatives allows us to carry out active territorial expansion and maximize penetration the products in the appropriate segments of the market.

Our services are based on experience and knowledge of specificity of the markets of Russia and include:

·      pricing and planning of sales

·      guarantee of deliveries of the goods to pharmaceutical and medical distributors, large pharmaceutical networks, hospitals

·      cooperation with regional and departmental health authorities

·      inclusion in official and reimbursement lists

·      participation in tender purchases

·      negotiations and the conclusion of contracts

·      development and the coordination of commercial terms of sales - discounts, credit limits, payment conditions

·      the control of financial relations with clients

·      maintenance of an active position of the distributor in relation to a product of the client

·      monitoring of primary and secondary sales

Logistic

We give a full spectrum of services in coordination of deliveries in regions of Russia, providing constant presence of client’s product at wholesale and retail channels of sales.

Depending on requests of the client we organize direct deliveries from its warehouse abroad, or we render storage services in territory of Russia.

During service we give clients the full information about movement of the goods and all necessary documents circulation.